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Current Openings at Conversion

Experimentation Consultant

Description

This is a hybrid role, requiring the team member to be located in Vancouver.

Welcome to Conversion! 

Conversion is an organization that intends to prove that evidence-based decisions get the best results. Our people are our engine to achieve this, and we believe our unique culture is the fuel. As a certified Great Place to Work®, our culture is built on a shared set of values, behaviours, practices, attitudes and goals that characterize us. Our values - GRIT, REAL, MAVERICK, CURIOSITY and INTEGRITY - are at the core of everything we do. Here you get to work with super talented, passionate people who will challenge you to do your very best everyday. 

We’re a team that is all pulling in the same direction and we support each other fully without ego or drama. We’re interested in collective success and we are committed to doing what’s best for our clients and each other. We’re proud to be an inclusive company that encourages people to bring their whole selves to work. We dare to challenge old ideas and we work towards shared goals that make an impact. We are committed to continuous improvement in all that we do and we persevere through any obstacle. If you love challenges, are ready to get your hands dirty, dig in, fail, succeed, learn, and own your role- then keep reading and apply below!

Primary Purpose

As an Experimentation Consultant, you will work closely with the Sr. Experimentation Consultant, Account Lead, and the Digital Programs team, to identify revenue growth opportunities, propose solutions to increase client online conversion rates, and help our clients answer key business questions through experimentation and data.

Externally, you will support the Sr. Experimentation Consultant on target accounts, and are responsible for the execution and delivery of work for clients. You will be responsible for overall client success and satisfaction through proactive client communication, relationship management,  expectation setting, and positive experiment & program results, by executing research, hypothesis ideation, prioritization, strategy, and analysis. You will be counted on to manage ongoing experimentation programs including the crafting and presentation of intriguing stories and actionable recommendations through data and insights from experiments.

Who You Are
  • Strategic – able to see the bigger picture within organizations in order to develop solutions to address core client needs
  • Evidence-driven – able to effectively use data & research insights, rather than gut feeling, to guide decisions and strategies
  • Assertive – able to confidently justify your ideas, strategies, and recommendations with strong evidence and knowledge when questioned
  • Comfortable in a fast-paced environment – able to make quick decisions in front of clients with determination
  • A problem-solver – able to think quickly on your feet to come up with creative solutions to unique problems
  • Able to think critically and analyze data to interpret meaningful consumer behavior insights
  • A natural storyteller – able to craft and present compelling stories around complex concepts and ideas

What You Have
  • Post-secondary education degree, preferably in Marketing or Business or equivalent work experience
  • 2+ years experience at an interactive or marketing agency in client management or an in-house client-side digital marketing role.
  • Direct experience in leading strategy and/or client relationships on successful client projects and/or engagements 
  • Experience or a working understanding of web & digital A/B testing
  • Experience building reports and analyzing data in multiple Digital Analytics platforms (Google Analytics, Adobe Analytics, Heap, Amplitude, Mixpanel, etc.) and other digital research tools such as Content Square, Clarity, Quantum Metrics, Full Story, Hotjar, Clicktale, CrazyEgg etc.
  • Working understanding or experience in web development (HTML/CSS)
  • Excellent communication skills (written and verbal) and comfort communicating with clients and prospects at all levels
  • Ability to manage multiple projects in a fast-paced environment
  • Strong working understanding or direct experience in web development (HTML/CSS/JS) as it relates to experiment feasibility and scoping.
  • A strong EQ and adaptability in communication style as the situation requires.

Accountabilities

Experimentation Strategy & Technical Expertise
  • Overall client success, satisfaction, and retention through positive Experimentation results.
  • Research & interpret data, run statistical calculation, draw conclusions, and pitch actionable strategies, results, and insights to a wide variety of client stakeholders and senior management.
  • In-depth technical understanding of Experimentation in order to create technically feasible experiments.
  • Master and apply frameworks, methodology, statistical principles, and tools within Conversion’s experimentation toolkit and confidently communicate these to current and prospective clients.
  • Present insights & results with engaging storytelling to executive stakeholders (remotely & in-person) in order to secure their assurance in Conversion.
  • Develop and plan experimentation roadmaps by analyzing large and detailed data sets in order to identify the biggest areas for improvement and implement strategies to capitalize on these opportunities.
  • Regularly consult with the Sr. Consultant, Account Lead, ensuring strategic alignment, securing sign-off on key decisions, and incorporating their guidance into execution.
  • Maintain an advanced understanding of conversion drivers including user research, data analytics, neuro-marketing, persuasion principles, and business context.

Account & Client Relationship Management
  • Maintain & continually increase understanding of the client’s organizational goals for Experimentation within each engagement.
  • Working with the Digital Programs team and Sr. Experimentation Consultant to build personal relationships with clients, becoming trusted partners in order to secure our expertise in all client needs.
  • Collaborating with Digital Programs and Sr. Experimentation Consultant in the planning and development of executive business reviews, ideation sessions, workshops, results, and insights.
  • Manage stakeholder relationships, review and obtain input at key stages, and make judgment calls on input to ensure continued alignment and transparency.
  • Help identify growth and expansion opportunities within client engagements.
  • Support the Digital Programs team and Sr Experimentation Consultant drive the account direction to ultimately ensure client success and account stability.
  • Actively participate in account strategy discussions, developing a strong understanding of client industries, key business challenges, and commercial considerations to inform experimentation decisions.

What's in it for you? 
  • Hybrid work environment + a home office allowance
  • Flex-Fridays! Friday is your uninterrupted day to wrap up the work week or sign off early
  • 3 weeks of paid time off to start, plus a winter holiday office closure. 
  • Work from anywhere in the world up to 20 business days or 4 weeks per year! We want you to build a life and a career at the same time.
  • Wellness time, health + dental coverage, health spending account, and wellness spending account so that you can prioritize YOU.
  • Dog friendly office, because our furry friends are part of the team too.
  • Office gym membership 
  • Reward + recognition programs to recognize your team (and be recognized) for all that we do
  • Work at a certified Great Place to Work®

Conversion believes that diversity and inclusivity make our teams better, so it is our priority to create an equitable and inclusive workplace where our goals, initiatives, and commitments to action are shaped and strengthened by our team’s voices. Integrity, one of our core values, is about doing what’s best for each other. We take this seriously, and we always strive to do the right thing for everyone who crosses paths with Conversion.

Pay range - The typical hiring range for this role is $82,000 - $90,000 annually. This range reflects our commitment to our compensation philosophy, internal equity, and comes with a competitive and comprehensive total rewards package. Base pay will be determined based on role-related skills, knowledge, and experience. 

Compensation

$82,000.00 - $90,000.00 per year

Know someone who would be a perfect fit? Let them know!